Edelweiss Group path-breaking innovative campaign
Edelweiss Group backs Indian athletes all the way
By M4G Bureau – September 03, 2018
Shabnam Panjwani, Head Marketing & Communication, Edelweiss Group said, We firmly believe that OOH, if done innovatively, commands attention, while building on overall campaign memorability specially for multimedia campaigns. OOH innovations are a marketer’s weapon and have been used by brands across product categories. Clutter-breaking innovations help drive buzz, create awareness, build brand recall and make a concept come alive, especially in sporting events like the “Asian Games” – full of action, glory and pride. The right innovation can give a fillip to one’s campaign And Team “Headsail Media Services Pvt Ltd.” has proved it by conceptualizing and executing the innovations for Edelweiss.
Vijay Jain – Founder & CEO of Headsail Media Services Pvt. Ltd. “Marketing is not always about doing ad extensive campaign, sometimes you must break the shackles, come up with some breakthrough innovative strategy and execution. The future of OOH will be defined by innovations, So we came up with path-breaking innovative campaign. The idea was to give life to the creative that would relate to professional sports of the athletes, innovatively on the billboard. It is delighted to have the opportunity to work with such renowned brand like Edelweiss”. Click here to know more: https://bit.ly/2OGqkgJ
Team Credits:
Client Servicing Director – Kavita Sabherwal
Creative Director – Rajesh Khanna
Media Planning – Smita Patade
Buying & Execution – Chirag Jain
